Marketing Sciences

The Marketing Sciences team that joined us as part of our acquisition of EMB brings a new approach to the use of technology, data management and analysis in marketing so that professionals in a wide range of sectors can understand the complex inter-relationships within customer data better than ever before.

The marketing consultants and analysts within the team have decades of expertise in collecting, analysing and exploiting data. The service offered is entirely neutral and brings a fresh, collaborative perspective to every marketing engagement. Our consultants advise with total impartiality on how to ensure that all marketing investment pays back. 

How do we make a difference?

In the last 10 years the amount of data being generated or stored on a single customer has increased 100-fold. During the same period we have witnessed a massive proliferation in media with the customer exerting an ever greater degree of control over how marketing content is delivered. This has presented marketers with significant challenges to acquire and retain profitable customers and to deliver consistently high levels of customer service. The ability to do this is heavily dependent on the availability and easy access to customer data.

The Marketing Sciences team can help you and is uniquely placed to work with marketing, finance, IT and the main board to ensure that all marketing activity is accountable and efficient. With our actuarial background we can link vital components of customer understanding such as pricing and segmentation with a relentless focus on achieving incremental profit for the client and an enhanced experience for the consumer. MediaOptimiser is a specialist web-based software solution to help maximise the value achieved from marketing budgets.