Can You Hear Me Now? Plan Sponsors, Plan Members and How Social Media Can Connect Them

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Your plan members are bombarded with dozens, if not hundreds, of messages each day: instant messages, voice mails, emails, corporate bulletin boards and more. The overload of messages not only causes confusion about what's really important but can also have a desensitizing effect. This "communication clutter" can make it increasingly difficult for plan sponsors to build awareness and understanding of — and generate value from — organizational priorities and programs. While print communication remains the primary communication channel for most organizations, the measure of success for corporate communicators is changing. The question is no longer simply, "how do we provide benefits information to our employees?" But rather, "where do our employees get their information?"

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