Talent and Rewards

Sales Effectiveness and Rewards

$300,000 The amount of expected revenue lost per new business developer per year due to administrative work. How are your salespeople spending their time?

Effective salespeople help your company survive a downturn and thrive in an upturn. Our people and processes help make your sales force more effective.

Towers Watson has a proven track record in designing and implementing incentive compensation programs across all business units and geographies. Our experienced team collaborates with you to solve your toughest challenges — setting sales strategy, increasing productivity or identifying the traits of top performers. Our deep understanding of industries such as high tech, life sciences, insurance and financial services, media and retail means that we go beyond providing general best practices.

We combine innovative thinking with proven business analytics and research to look at the performance and efficiency of your sales force in new ways. And as public scrutiny around risk taking intensifies, Towers Watson has a robust framework and tools to evaluate your incentive programs and determine if they engender excessive risk.

The bottom line? Our recommendations help you improve sales performance and outperform your competitors.

Our services include:

Sales Strategy Determination
Sales Compensation Design
Performance Management and Quota Setting
Incentive Plan Measures and Calibration
Sales Compensation Risk Assessments
Go-to-Market Execution
Supporting Sales Methodologies and Processes

Why Towers Watson?

We understand the importance of an effective sales model and operation to both your top and bottom line, and all of our work is guided by our business acumen. Our senior team has more than two decades worth of practical experience helping companies drive improved sales across industries. We work with you to identify key winning behaviours and help your entire sales force apply them. Our research examines practices of leading companies to identify the unique characteristics, behaviours and motivators of successful sales forces. And our proprietary assessment process creates a sales resource action plan to address the unique nature of today’s economic environment.