Over the past 10 years, Towers Watson has studied the strong relationship between superior financial performance, and effective change management and communication. The 2013 - 2014 Change Management and Communication ROI Study looks back at how change and communication effectiveness has evolved, and reveals that the fundamentals are more effective when grounded in a deep understanding of an organization's culture and workforce.

The current report explores four fundamental areas that differentiate the change and communication practices of the most successful organizations. These tiers of practice are: essential, foundational, strategic and behavioral. Deployed well, these will help communicators and change leaders to increase program relevance and take a leadership role in helping their organizations to:

  • Understand culture and behavior to improve effectiveness
  • Build a compelling EVP and deliver on it
  • Manage change well by leveraging manager effectiveness
  • Cultivate a culture of community and information sharing