Does your company’s employee value proposition (EVP) — what the organization wants and expects from its employees and what it provides in return — contribute significantly to employee engagement and productivity? Top-performing companies create a sustainable EVP and total rewards strategy based on the needs, demographics and preferences of their workforce.

In fact, a strategically designed EVP and total rewards portfolio help attract, retain, motivate and engage employees to drive business success. The extent to which employees connect with your organization’s EVP determines the amount of discretionary effort they commit to bringing the company culture, mission, vision and values to life.

A well-balanced EVP can weather the ups and downs of the business cycle while providing stability and direction for your employees. And the resulting positive influence on employee behavior drives customer satisfaction, revenue growth and profitability for your organization.