Change and communication professionals cannot continue doing things the way they always have. Increased expectations, diversity and globalization — as well as the growth of social media and networking — are fundamentally changing the way companies need to handle employee communication.

In today’s fluctuating labor market and volatile economy, delivering information to employees in a manner that creates a sense of community and motivates behavior change is more critical than ever before. Social media is an effective way to transform communication challenges into opportunities to increase employee engagement.

Social media and networking can open channels for dialogue, rapidly integrate employees into the company culture and quickly create a sense of community. Is your organization reluctant to try new media? Many top-performing companies already have learned that the sooner you start, the less you limit your company’s ability to attract, retain and motivate key groups of employees.