Employee Engagement in Practice - JTI Case Study

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JTI is currently recognised as one of the most dynamic tobacco companies worldwide, however it has been faced with the challenge of maintaining high levels of engagement amongst its existing employees and strengthening its employer brand to attract future recruits. In 2009 JTI’s desire to better understand its employees as well as their levels of engagement led them to commission a survey in its CIS+ region. JTI worked with Towers Watson to design a survey that would help business leaders evaluate current levels of employee engagement and allow them to design action plans for the future that would reinforce and improve engagement over time.