Towers Watson

Your sales organization is the embodiment of your go-to-market strategy and the primary face your company presents to customers. Yet, while effective sales, support and customer service functions are essential to your organization’s success, managing these teams expertly is more complex and challenging than ever.

Because no single solution can provide the sales lift organizations seek, leading companies need to develop increasingly sophisticated approaches that optimize every aspect of effective management.

The Towers Watson Approach

Effective management requires more than just motivating your sales force — it’s also about managing sales and service talent by putting the right people in the right places, and doing the right things at the right cost. The complementary disciplines of effective sales management and HR leadership form the gears that can transform your company’s sales strategy into positive financial results.

Through programs that optimize sales talent, we can help to:

• Ensure that the right salespeople, with the right skills, are in the right roles
• Focus on the right opportunities to organize and deploy the sales force
• Reward the sales force effectively and optimally to drive high engagement and motivation

Why Towers Watson?

Our Sales Effectiveness and Rewards consultants are skilled at translating the unique growth needs of your business into effective sales reward strategies. Deployed across the globe, we provide deep, hands-on expertise in developing and implementing programs that drive sales effectiveness. We are supported by innovative research, as well as our broader Towers Watson consulting resources in areas such as communication, change management and implementation.

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