The 2014 Global Workforce Study provides a detailed view into the attitudes and concerns of workers around the globe. This year's study, which covers responses from over 32,000 employees across a range of industries in 26 markets, is part of a larger research initiative designed to capture employee and employer perspectives on the emerging trends and issues shaping the global workplace.

After decades of emphasizing employees' responsibility to know the customers' needs and meet them, many employees are starting to expect the same from their employer. Seventy percent of employees agree that their organization should understand employees to the same degree that employees are expected to understand customers. However, fewer than half (43%) report having an employer that understands them in this way.

What does it take to get and keep talent in 2014 — from the employees' perspective? Among other factors, this research report reveals:

  • The fundamentals — base pay, job security and career advancement opportunities — matter most to employees globally when deciding to join or leave an organization. Therefore, it is essential to be competitive in these areas.
  • There are low levels of highly engaged workers, and close to a quarter of employees are disengaged. More than ever, it is essential for companies to understand the factors that drive sustainable engagement.
  • Sustainable engagement requires strong leaders and managers. In companies where both leaders and managers are perceived by employees as effective, 72% of employees are highly engaged.
  • An employment deal defines the give and get between the organization and its employees. Employees who feel their organization is effective in areas of the employment deal are significantly more likely to be highly engaged than those who do not.

Download the full summary to learn more.