Despite strong full-year 2018 financial results, shareholder returns were dampened by investor skepticism and potential headwinds heading into 2019. This trend is no surprise given our observations through the third quarter (see “S&P 1500 pay-for-performance update: Third quarter results beg the question, “Will 2018 be the high water mark for incentive payouts?Executive Pay Matters, December 17, 2018).

Figure 1 compares S&P1500 results in 2018 with the prior two years. While financial results across the income statement, balance sheet and cash flows are generally better than in 2017, shareholder returns declined in the fourth quarter, losing five points in 2018 following consecutive years of double-digit shareholder returns.

Figure 1. S&P 1500 scorecard

Willis Towers Watson Media

Actual 2018 results differed from analysts’ forecasts:

  • Revenue growth of 8% exceeded the 6% expectation.
  • Bottom-line growth of 17% matched the early-year expectation.
  • Operating profitability lagged as 7% EBIT growth missed the 10% expectation.
  • Returns on the balance sheet and cash-flow growth fell short of expectations.

The median CEO performance bonus in 2017 for the S&P1500 was 115% of target, suggesting an even higher median is likely for 2018. But many long-term incentive (LTI) plans are based on relative shareholder returns, making payouts harder to predict. Notably, some companies may be impacted by payout limits that kick in when absolute shareholder returns are negative. Nearly two-thirds of the S&P1500 had negative shareholder returns in 2018, so it would not be surprising to see circuit breakers or negative discretion come into play.

This could lead to an interesting proxy season as companies may be disclosing robust annual bonuses despite weak shareholder returns and modest LTI payouts. We will review the impact of 2018 performance on incentive plan payouts in our June blog post.

Figure 2 compares the 2019 outlook with actual 2018 results. Revenue and EBIT growth are expected to decelerate. However, bottom-line earnings are expected to grow at an even greater pace. Returns and cash-flow growth are expected to improve in 2019.

Figure 2. S&P 1500 analysts’ 2019 expectations compared with 2018 actual results

Willis Towers Watson Media

An important first step in keeping pay aligned with performance is to understand your company’s absolute and relative performance. Was your performance in 2018 where it should be, or higher or lower than others in the sector? How do your 2019 expectations compare with your 2018 actual results, and how do they compare with others in the sector?

The U.S. appears to be in the later stages of the business cycle, as suggested by expectations for slowing revenue and EBIT growth. Even so, performance expectations remain relatively strong on a historical basis. Accordingly, we can expect compensation committees will set compelling incentive plan targets for the 2019 incentive season. Geopolitical risks such as a potential trade war with China and the spiraling complexities of Brexit cast uncertainty on 2019 performance.

To help companies understand how their annual incentive programs stack up versus the market, Willis Towers Watson is currently conducting its 2019 Annual Incentive Plan Design Survey. The survey will offer in-depth coverage of annual incentive plan design practices as well as current and historical payout and performance data. Participants receive a free highlights report as well as a reduced survey purchase price, so don’t miss out. Follow the link here to find out more.

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ABOUT THE AUTHORS

Paige Patton 

Paige Patton

Willis Towers Watson
Detroit

Chris Kozlowski 

Chris Kozlowski

Willis Towers Watson
Pittsburgh

Steve Kline 

Steve Kline

Willis Towers Watson
Pittsburgh


Paige Patton is a senior executive compensation analyst in Willis Towers Watson’s Detroit office. Chris Kozlowski is an executive compensation consultant based in Willis Towers Watson’s Pittsburgh office. Steve Kline, CFA, is a director in Willis Towers Watson’s Pittsburgh office who leads the company’s efforts to develop innovative approaches to pay-for-performance measurement and analysis. Email paige.patton@willistowerswatson.com, christopher.kozlowski@willistowerswatson.com, steve.kline@willistowerswatson.com or executive.pay.matters@willistowerswatson.com.