Why do seemingly well-designed corporate strategies often falter as they move from the C-suite to the front lines? Senior business leaders and HR executives are all too familiar with the challenge of linking strategy and execution. In many cases, these leaders fail to appreciate the critical role that effective managers can play in translating strategic vision into winning actions.
Most organizations recognize the importance of integrating strategy development with execution. What is less well understood is exactly how this integration should occur and, more specifically, what is required of managers to play an effective role in strategy execution. Organizations have a lot to gain from getting this right, and ensuring managers and leaders are working together effectively toward the same strategic priorities. Our research shows that when employees perceive managers and leaders as effective, engagement doubles compared to situations when only the leader is perceived as effective. And highly engaged employees are essential to effective strategy execution.
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