The 2011 – 2012 Change and Communication ROI Study Report sheds new light on the pivotal role that effective change and communication processes play in global organizations today. This year's findings reveal that the way companies handle employee communication is fundamentally changing, largely due to increased expectations, diversity and globalization, as well as the growth of social media and networking. The most effective change and communication organizations do the hard work of creating clear, relevant and measurable programs that drive results and create a sense of shared purpose.
Some key findings include:
- Roughly two-thirds (64%) of respondents are more knowledgeable about using social media tools than they were a year ago — and 69% plan to increase their use over the next 12 months.
- Nearly two-thirds of participants report that managers are taking on more responsibility when it comes to communication with employees, but only 28% are evaluating managers on their communication effectiveness.
- Two-thirds of all participants report they are using leadership visits to create a shared experience among employees, although most seem to be focused on business results.
- The companies most effective at communication are also using one-on-one discussions with senior leaders and managers, as well as interactive media.
Access the comprehensive research findings for a deeper look at change management best practices and how to develop a communication strategy effectively.