Over the past 10 years, Towers Watson has studied the strong relationship between superior financial performance, and effective change management and communication. The 2013 - 2014 Change Management and Communication ROI Study looks back at how change and communication effectiveness has evolved, and reveals that the fundamentals are more effective when grounded in a deep understanding of an organisation's culture and workforce.

The current report explores four fundamental areas that differentiate the change and communication practices of the most successful organisations. These tiers of practice are: essential, foundational, strategic and behavioral. Deployed well, these will help communicators and change leaders to increase programme relevance and take a leadership role in helping their organisations to:

  • Understand culture and behaviour to improve effectiveness
  • Build a compelling EVP and deliver on it
  • Manage change well by leveraging manager effectiveness
  • Cultivate a culture of community and information sharing.